Social Media Specialist at Spacestation — 3.5+ years building and running organic social strategy for A for Adley across YouTube, Instagram, and TikTok, growing it into one of the largest family entertainment brands online.
I've spent the last 3.5 years as a Social Media Specialist at Spacestation, owning content strategy and editorial operations for A for Adley — a family entertainment brand built from the ground up into a top creator on YouTube, with an active presence on Instagram and TikTok. I've operated as strategist, producer, editor, and community lead: shaping what gets made, shipping it across platforms, and reading the data to know what to do next.
That means real reps in exactly what SeatGeek's Organic Social Media Strategist role calls for — owning a channel end-to-end, building a content calendar that balances planned and real-time moments, producing platform-native short-form video, and translating performance data into a strategy stakeholders can rally behind.
Set content pillars, posting cadence, and platform-specific approach across YouTube, Instagram, and TikTok for a brand with a highly engaged, fast-moving audience.
Hands-on across the full pipeline — concepting, shooting, and editing short- and long-form video, with an eye for hooks, pacing, and what keeps people watching.
Helped grow the channel to 3.5M+ subscribers and 5B+ views during my time running it, largely through organic, platform-native content rather than paid media.
Ran the content calendar across multiple platforms simultaneously — balancing evergreen content, planned releases, and real-time opportunities without dropping the ball.
Kept a consistent, human voice across comments and community touchpoints, turning viewers into a genuinely invested fan base.
Used platform analytics to guide what got made next — reading engagement and retention to prioritize the content and formats that actually moved the channel forward.
Organic content doesn't stop at the like button — it's the engine behind Adley's Shopify storefront. Fan-favorite characters and moments from the channel turn directly into product, and the merch calendar tracks the content calendar beat for beat.
The Forever Friends doll line sells out and restocks repeatedly — each restock is run like a content moment ("Adley Dolls are back, AGAIN!!!") that drives a real spike in traffic and orders.
Seasonal drops — Spring is Here, Summer Splash, Mermaid Fun, Valentine's, Back to School — are timed to match the seasonal storylines running on YouTube, IG, and TikTok.
Items like the "Matching Sets (You AND Your Doll!!)" line came directly from watching how fans engaged with characters — turning community insight into a sellable product concept.
The store spans multiple characters and creators under one family of brands (Adley, Niko, Navey, Shonduras, Spacestation) — the same multi-channel juggling the role calls for, applied to product.